![]() “We’re excited to combine, for the first time, the wealth of Pandora listener data with the proven curation expertise of our SiriusXM team to give our combined 100 million listeners a truly unique and unprecedented listening experience. “Pandora NOW will be an amazing new experience for both SiriusXM and Pandora listeners,” said Scott Greenstein, president and chief content officer, SiriusXM, in a statement about the launch. On Sirius XM, the channel works like any other - streaming across SiriusXM platforms, including its connected devices, radios, mobile apps, media players, smart speakers and more. As part of the launch, Khalid’s new album “Free Spirit,” set for a release on Friday, will stream on Pandora NOW the artist will also be at SiriusXM’s Rockefeller Center studios to participate in a launch event. The music the station covers will span genres to pull in both the most listened-to and the fastest-trending new tracks across Pop, Hip Hop, R&B, Dance and Latin.Īt launch, Cardi B, Post Malone and Khalid were among the most-listened-to artists, says Pandora, to give you an idea of the station’s content. Pandora NOW will also be available as a continually updated playlist for Pandora’s Premium subscribers. The Pandora NOW music station will allow all users to interact with the song selections by skipping tracks they don’t like, or hitting the thumbs up or down buttons to give feedback, which influences what gets played. This is the first time a music experience - channel, station, playlist or otherwise - has launched on both platforms. On Pandora, the new experience will appear as an interactive station and playlist, while SiriusXM subscribers will be able to access Pandora NOW on Channel 3. The company today launched a new station called Pandora NOW, powered by Pandora listener data, which is available across both Pandora and SiriusXM. More changes are coming to Pandora, following the $3.5 billion acquisition by SiriusXM last year.
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